TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

penetration pricing [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-07-16

English

Subject field(s)
  • Market Prices
DEF

Setting a low initial price on a product in an attempt to reach a mass market immediately.

French

Domaine(s)
  • Prix (Commercialisation)
DEF

Fixation à un niveau très bas du prix de lancement d'un nouveau produit ou service mis sur le marché de façon à acquérir rapidement une part de marché importante.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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